Attitude Toward the Ad (Manipulative)

ATTAA person's belief that an advertisement was unacceptably persuasive

6 items 1995 α .89 Free Campbell, M. C.

What it measures

A multiple-item likert scale designed to measure a person's belief that an advertisement was unacceptably persuasive.

Citation

Campbell, Margaret C. (1995), "When Attention-Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments," Journal of Consumer Psychology, 4 (3), 225-254.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales