Attitude Toward the Ad (Transformative)

ATTAThe degree to which a person relates to a brand as portrayed in an ad and feels good about it

3 items 1984 α .81 Free Puto, C. P., & Wells, W. D.

What it measures

A multiple-item Likert-type scale designed to measure the degree to which a person relates to a brand as portrayed in an ad and feels good about it.

Citation

Puto, Christopher P. and William D. Wells (1984), "Informational and Transformational Advertising: The Differential Effects of Time," in Advances in Consumer Research, Volume 11, eds.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales