A four-item semantic differential scale assessing consumers' overall evaluations of debt consolidation loans as financial products. Items span affective (positive/negative), evaluative (good/bad), effectiveness-based, and risk-based dimensions of attitude, providing a multifaceted but unidimensional assessment of overall attitude. Designed for use in financial services marketing research, the scale has also been used in shorter two- and three-item versions across different studies within the same research programme.
Bolton, Lisa E., Paul N. Bloom, and Joel B. Cohen (2011). Using loan plus lender literacy information to combat one-sided marketing of debt consolidation loans. Journal of Marketing Research, 48 (special issue), S51–S59.
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