Behavioural Intention (General)

What it measures

A pool of nine bipolar adjective pairs used across numerous studies to measure the stated inclination of a person to engage in a target behaviour, most commonly a purchase.

Response format

7-point semantic differential (varies by study)

Scale items

• unlikely / likely
• non-existent / existent
• improbable / probable
• impossible / possible
• uncertain / certain
• definitely would not use / definitely would use
• not at all / very frequent
• no chance / certain
• probably not / probably

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Compilation from multiple sources; not a single validated scale. Internal consistencies range from .80 to .99. Researchers should select a subset of 2–4 theoretically coherent items rather than using all nine. The items vary in focus from pure likelihood to frequency and certainty.

Citation

(). Behavioural Intention (General).

Keywords