A four-item unipolar scale measuring a consumer's perception of a brand's status and prestige. Items use single-word or short-phrase descriptors capturing whether a brand is seen as high-status, prestigious, respected, and positioned at the high end of its product category. Designed for research on status signalling and brand prestige perception, the scale provides a psychometrically efficient assessment of the status dimension of brand evaluation.
7-point unipolar Likert
Full scale items shown. Always cite the original source when using this scale in research.
Four alpha estimates: α = .937 (Study 2), α = .973 (Study 3), α = .962 (Study 4), α = .960 (Study 5) — Lee (2021). VALIDITY: Not discussed. Items are single-word or short-phrase unipolar descriptors rated on a 7-point agreement scale. Two items borrowed from Kirmani et al. brand status measure; two additional items added by Lee (2021). Researchers should specify the response anchors used (e.g., 'not at all' to 'extremely') when reporting the scale.
Lee, Jung (2021). Do you know what I mean? The role of signal clarity in status signaling. Journal of Consumer Research, 48(6), 1178–1196.
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