A four-item unipolar scale measuring a consumer's perception of a brand's status and prestige. Items use single-word or short-phrase descriptors capturing whether a brand is seen as high-status, prestigious, respected, and positioned at the high end of its product category. Designed for research on status signalling and brand prestige perception, the scale provides a psychometrically efficient assessment of the status dimension of brand evaluation.
Lee, Jung (2021). Do you know what I mean? The role of signal clarity in status signaling. Journal of Consumer Research, 48(6), 1178–1196.
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