A three-item scale measuring a consumer's perception that they received more in an exchange than the other party or than they fairly deserved — a sense of advantageous inequity or over-benefit relative to the transaction partner. Items contain a blank for the transaction partner (e.g., company, service provider). The scale captures the positive inequity dimension of exchange fairness — distinct from perceptions of under-benefit — and is applicable to research on service recovery overcompensation and consumer guilt.
Brady, Michael K., Clay M. Voorhees, J. Joseph Cronin Jr., and Brian L. Bourdeau (2006). The good guys don't always win: The effect of valence on service perceptions and consequences. Journal of Service Research, 8(4), 323–335. [Applied by: Garnefeld, Ina, et al. (2021). Journal of the Academy of Marketing Science, 49(4), 706–729.]
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