Firm Performance Scale (Downsizing Context)

What it measures

Five-item manager-rated scale measuring a firm’s market and financial performance relative to competitors following a downsizing initiative. Covers revenue, profit, market share, market position, and growth achievement. Uses a centred (−3 to +3) response format rather than a standard Likert scale. Adapted from Narver and Slater (1990) for the post-downsizing performance context. Validated against objective financial data.

Representative items

• After the downsizing, how has your business unit performed relative to your competitors with respect to achieving the desired revenue level?
• After the downsizing, how has your business unit performed relative to your competitors with respect to achieving/securing the desired market share?
• After the downsizing, how has your business unit performed relative to your competitors with respect to achieving the desired growth?

Citation

Homburg, C., Klarmann, M., & Staritz, S. (2012). Customer uncertainty following downsizing: The effects of extent of downsizing and open communication. Journal of Marketing, 76(3), 112–129.