Measures the extent to which anticipated energy cost savings and financial returns serve as a consumer's reasons for installing a specific energy-saving or innovative product. The scale captures the degree to which the respondent believes the product would reduce energy bills, free up spending on other things, and eventually pay for itself through savings.
Full scale items shown. Always cite the original source when using this scale in research.
Used by Claudy, Garcia & O'Driscoll (2015) in Study 1. Developed from concepts in Westaby (2005) and Westaby, Probst & Lee (2010) behavioral reasoning theory. Construct reliability = .88; AVE = .70, supporting convergent validity. Discriminant validity also supported. Items use a blank ('__________') to be filled with the generic product name. The scale stem was not provided but likely asked why respondents would install the product. One of a three-scale battery alongside the Cost-Based Reasons Against Installation (ID 660) and Independence Reasons for Installation (ID 662) scales from the same paper. Items could be adapted for other energy-saving technologies or innovations where financial returns are relevant. Reliability reported as composite reliability (CR/ω) rather than Cronbach's α; the value entered in the alpha field reflects CR. CR and omega are computed from the same formula using CFA factor loadings and are treated as equivalent here. Source: Claudy, Garcia & O'Driscoll (2015), Table 3.
Claudy, M.C., Garcia, R., & O'Driscoll, A. (2015). Consumer resistance to innovation: A behavioral reasoning perspective. Journal of the Academy of Marketing Science, 43(4), 528-544.
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