Innovation Financial Benefits Scale

What it measures

Measures the extent to which anticipated energy cost savings and financial returns serve as a consumer's reasons for installing a specific energy-saving or innovative product. The scale captures the degree to which the respondent believes the product would reduce energy bills, free up spending on other things, and eventually pay for itself through savings.

Representative items

• Because installing __________ would reduce my monthly energy bill significantly.
• Because by installing __________, they would eventually pay off and make a profit.

Citation

Claudy, M.C., Garcia, R., & O'Driscoll, A. (2015). Consumer resistance to innovation: A behavioral reasoning perspective. Journal of the Academy of Marketing Science, 43(4), 528-544.