Luxury Brand Emotional Essence

Name: Luxury Brand Emotional Essence
Creator: Xu, L., & Mehta, R.
Published: 2022
License: https://psychometricscales.com/methodology.html

Perceived Emotional and Feeling-Based Appeal of a Luxury Brand's Attributes

6 items 2022 α 0.81 (pilot); 0.82 (three further studies) Free Xu, L., & Mehta, R.

What it measures

This scale measures how much a consumer believes a luxury brand's attributes appeal to feelings and evoke emotion, such as indulgence and personal expression, rather than technical performance. Xu and Mehta (2022) developed it alongside a functional-essence companion measure to study consumer reactions to AI-designed luxury products.

Representative items

a symbol of wealth
makes one feel special
personal expression

Citation

Xu, Lidan and Ravi Mehta (2022), "Technology Devalues Luxury? Exploring Consumer Responses to AI-Designed Luxury Products," Journal of the Academy of Marketing Science, 50 (6), 1135-1152.

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