Mobile Commerce Adoption Scale

What it measures

Measures consumer adoption intentions for mobile commerce — shopping, payments, and transactions via mobile devices. Extends the Technology Acceptance Model (TAM) with compatibility (how well m-commerce fits with the consumer's existing lifestyle and values) as an additional adoption driver. Widely used in m-commerce, mobile payment, and fintech adoption research.

Representative items

• Using mobile commerce would improve my shopping efficiency. (Usefulness)
• Learning to use mobile commerce is easy for me. (Ease of Use)
• Using mobile commerce is compatible with my lifestyle. (Compatibility)
• Using mobile commerce fits well with the way I like to shop. (Compatibility)
• I intend to use mobile commerce in the future. (Intention)

Citation

Wu, J.H., & Wang, S.C. (2005). What drives mobile commerce? An empirical evaluation of the revised technology acceptance model. Information & Management, 42(5), 719–729.