Novelty of the Store

What it measures

This scale measures how original, innovative, and useful a store is perceived to be. Grewal et al. (2023) used it in Study 2, with a final MTurk sample of 1,154, in research on how inspirational versus deal-oriented in-store communication affects spending. Although written for a store, the items could readily be applied to products, ads, or activities.

Response format

9-point semantic differential (1=not at all, 9=very)

Scale items

• Not at all original / Very original
• Not at all innovative / Very innovative
• Not at all useful / Very useful

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .86 in Study 2 (Grewal et al. 2023, Web Appendix G); validity was not discussed. Items were scored 1 to 9, with higher scores indicating a more novel store. The scale appears to have been created by the authors. See also Novelty of the Product (ID 90048).

Citation

Grewal, Dhruv, Carl-Philip Ahlbom, Stephanie M. Noble, Venkatesh Shankar, Unnati Narang, and Jens Nordfält (2023), "The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion," Journal of Marketing Research, 60 (6), 1071-1094.

Keywords

More Retail & Shopper Psychology scales

• Interest in Renting the Product from the Store2022 · 3 items
• Cross-Channel Review Confidence2022 · 4 items
• Willingness to Provide Information2020 · 3 items
• Usefulness of the Employee's Information2021 · 3 items
• Trust in the Personnel2020 · 3 items
• Subjective Knowledge of the Product Class (Before Entering Store)2021 · 3 items