This three-item scale measures how far a person describes themselves as liberal or conservative, asking which orientation better reflects how they think about themselves, better describes them, and is more important to them. Lisjak and Ordabayeva (2023) used it in Study 2, with 202 MTurk participants, in research on how political ideology shapes preferences for observably inferior products. The authors created the items by drawing on key words, phrases, and concepts from Huddy, Mason, and Aarøe's (2015) work on partisan identity.
9-point bipolar scale (1 = definitely liberal, 9 = definitely conservative); higher scores = more conservative
Full scale items shown. Always cite the original source when using this scale in research.
Alpha was .98 in Study 2 (Lisjak and Ordabayeva 2023, p. 1021); validity was not discussed. Responses range from 1 to 9, with higher numbers representing a more conservative orientation (Web Appendix, p. 19). The items draw on concepts from Huddy, Mason, and Aarøe (2015) rather than reproducing their partisan identity items. Named with a qualifier to distinguish it from the Political Ideology Scale (ID 1786). See also Partisan Identity Scale (ID 90468) and Political Identity in the United States (ID 90481).
Lisjak, Monika and Nailya Ordabayeva (2023), "How Political Ideology Shapes Preferences for Observably Inferior Products," Journal of Consumer Research, 49 (6), 1014-1031.
Free access to 2581+ psychometric scales at PsychScales