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Post-Complaint Company Satisfaction

PCCSOverall satisfaction a consumer expresses toward a company after lodging a complaint, reflecting a positive assessment of the purchase experience and accumulated interactions with the firm
3 items 2005 α .94 Free Homburg, C., & Fürst, A.

What it measures

Three five-point Likert-type items measure the degree to which a consumer is satisfied with a company following a complaint episode. Items address the wisdom of the purchase decision, overall satisfaction post-complaint, and cumulative positive experience with the firm.

Citation

Homburg, C., & Fürst, A. (2005). How organizational complaint handling drives customer loyalty: An analysis of the mechanistic and the organic approach. Journal of Marketing, 69(3), 95–114.

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