Measures the extent to which a consumer believes that a price listed for a product is credible and represents the actual price that will be charged by a specific retailer. The scale uses a combination of single-word evaluative descriptors and bipolar item pairs to capture both the general trustworthiness of the stated price and the specific belief that it reflects the true going price in the market.
Bodur, H.O., Klein, N.M., & Arora, N. (2015). Online price search: Impact of price comparison sites on offline price evaluations. Journal of Retailing, 91(1), 125-139.
Free access to 2023+ psychometric scales at PsychScales