Product Purchase Interest

What it measures

Three items measuring active interest — wanting to try a product and know where to find it.

Response Format

5-point Likert (1=strongly disagree, 5=strongly agree)

Representative items

• I am interested to know more where to buy this _____.
• I consider buying this _____.
• I would like to try this _____ myself.

Citation

Escalas, J.E. (2007). Self-Referencing and Persuasion: Narrative Transportation Versus Analytical Elaboration. Journal of Consumer Research, 33(4), 421–429.

Keywords