TY  - JOUR
AU  - Harmeling, C.M.
AU  - Mende, M.
AU  - Scott, M.L.
AU  - Palmatier, R.W.
TI  - Resources Needed to Join the Group (Non-monetary)
JO  - Journal of Marketing Research
PY  - 2021
VL  - 58
IS  - 2
SP  - 223
EP  - 245
ER  -