TY  - JOUR
AU  - Coleman, J.T.
AU  - Royne, M.B.
AU  - Pounders, K.R.
TI  - Self-efficacy (Help End the Behavior)
JO  - Journal of Advertising
PY  - 2020
VL  - 49
IS  - 1
SP  - 34
EP  - 60
ER  -