A 17-item scale measuring the perceived brand personality of professional sport clubs. Developed through a rigorous five-phase process combining a broad literature review, website content analysis, and expert interviews with sport club executives and marketing researchers, the instrument captures personality traits strictly applicable to the sport club context. Unlike generic brand personality scales, the SCBPS was purpose-built to reflect dimensions that differentiate professional sport club brands and support brand image positioning independent of on-field results.
Schade, M., Piehler, R., & Burmann, C. (2014). Sport club brand personality scale (SCBPS): A new brand personality scale for sport clubs. Journal of Brand Management, 21(7/8), 650–663.
Free access to 2023+ psychometric scales at PsychScales