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Switching Cost (Information Search Burden)

SCISBThe perceived time and effort required to search for and evaluate information about alternative service providers when considering switching
4 items 2003 α .80 Free Burnham, T. A., Frels, J. K., & Mahajan, V.

What it measures

Four five-point items assess the perceived evaluation costs associated with switching service providers, specifically the time and effort required to gather, process, and compare information about alternatives. Items address time constraints, effort needed to feel comfortable evaluating alternatives, difficulty of comparison, and general toughness of evaluating other providers.

Citation

Burnham, T. A., Frels, J. K., & Mahajan, V. (2003). Consumer switching costs: A typology, antecedents and consequences. Journal of the Academy of Marketing Science, 31(2), 109–126.

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