Temporal Future Focus Scale

What it measures

Measures the extent to which individuals (here, chief marketing officers) devote their attention to the future in planning, goal setting, and decision-making. From Shipp, Edwards, and Lambert (2009), who developed it as a facet of temporal focus theory. Used in a CMO survey context to predict sustainability marketing commitment in Vietnamese firms.

Representative items

• I think about what my future has in store.
• I think about times to come.
• I focus on my future.
• I imagine what tomorrow will bring for me.

Citation

Thu, N.N.Q., Kadirov, D., Fam, K-S., & Tho, N.D. (2023). Firms' sustainability marketing commitment: The roles of chief marketing officers' future focus and prosocial motivation. Journal of Macromarketing, 43(3), 306–321.