Six seven-point semantic differential items measure the perceived aesthetic appeal of a visual stimulus, combining three classic attitude-toward-the-ad bipolar pairs with three items added to capture fashion-relevant aesthetics. Together the items assess overall evaluation, pleasantness, likeability, flatteringness, attractiveness, and stylishness. The scale was used with dress design drawings but is generalisable to other visual stimuli.
Cox, D. S., & Cox, A. D. (2002). Beyond first impressions: The effects of repeated exposure on consumer liking of visually complex and simple product designs. Journal of the Academy of Marketing Science, 30(2), 119–130.
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