This scale measures the degree to which a person perceives an advertisement as connected to sex, whether through imagery, suggestion, or overt content. Liang, Wu, Su, and Jin (2023) used it as a manipulation check in a study of access-based consumption advertising, where confirming perceived sexual content was necessary before testing its downstream effects on consumer response.
7-point scale (Very little (1) to Very much (7)); stem: "To what extent does this ___ ..."
Liang, Yongheng, Xiaoyue Wu, Yi Su, and Liyin Jin (2023), "Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption," Journal of Advertising, 52 (3), 423-438.
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