This scale gauges how warm, sympathetic, and emotionally attentive a person expects the source of specific advice to be. Von Walter, Wentzel, and Raff (2023) applied it across two studies examining how consumers respond to algorithmic versus human advice, where perceived warmth helped explain differences in acceptance of the advice source.
7-point scale (much less than I like (1) to much more than I like (7)); stem: "Do you expect ___ to demonstrate as much of the following behaviors as you like when using this type of advice?"
von Walter, Benjamin, Daniel Wentzel, and Stefan Raff (2023), "Should Service Firms Introduce Algorithmic Advice to Their Existing Customers? The Moderating Effect of Service Relationships," Journal of Retailing, 99 (2), 280-296.
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