Anticipated Retail App Attitude

What it measures

This scale measures how positively a consumer anticipates feeling about a store or brand if it were to launch a particular shopping app. Barney and colleagues (2022) used it across three studies on anthropomorphized retail technology, where anticipated app attitude fed into broader evaluations of the store.

Response Format

Likert-type scale (specific response format not stated)

Representative items

• If this app was launched, I would have a favorable attitude toward shopping at ___.
• If this app was launched, I would believe ___ is a good company.

Citation

Barney, Christian, Tyler Hancock, Carol L. Esmark Jones, Brett Kazandjian, and Joel E. Collier (2022), "Ideally Human-ish: How Anthropomorphized Do You Have to be in Shopper-Facing Retail Technology?" Journal of Retailing, 98 (4), 685-705.

Keywords