Attributional Confidence in Predicting Others

Name: Attributional Confidence in Predicting Others
Creator: Thomson, M., Jeffrey, J., & Johnson, A. R.
Published: 2023
License: https://psychometricscales.com/methodology.html

Confidence in Predicting Another Person's Attitudes, Feelings, and Behavior

5 items 2023 α above 0.91 (Study 1); above 0.95 (Study 2) Free Thomson, M., Jeffrey, J., & Johnson, A. R.

What it measures

This scale measures how confident a person feels in their ability to predict another individual's behaviors, values, attitudes, and feelings. Thomson, Jeffrey, and Johnson (2023) used it, calling it certainty of meaning, to test how well audiences feel they know a celebrity following character-endorsement exposure.

Representative items

How accurate do you think you'd be at predicting ___'s behaviors?
How well do you feel you know ___?

Citation

Thomson, Matthew, Jennifer Jeffrey, and Allison R. Johnson (2023), "Actors versus Their Fictional Personas: How Character Endorsements Mitigate Real Scandal," Journal of Advertising, 52 (3), 456-467.

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