Belief in Universal Balance

Name: Belief in Universal Balance
Creator: Lisjak, M., & Ordabayeva, N.
Published: 2023
License: https://psychometricscales.com/methodology.html

Belief That Negative Events or Qualities Are Offset by Positive Ones

4 items 2023 α 0.82 (S2); 0.81 (SB); 0.75 (SC) Free Lisjak, M., & Ordabayeva, N.

What it measures

This scale measures how much a person believes that good and bad are ultimately balanced across the world, people, objects, and events. Lisjak and Ordabayeva (2023) referred to it as belief in balance and used it to help explain why political ideology shapes preferences for imperfect products.

Representative items

The universe is in balance.
Bad things and events are always compensated by good things and events.

Citation

Lisjak, Monika and Nailya Ordabayeva (2023), "How Political Ideology Shapes Preferences for Observably Inferior Products," Journal of Consumer Research, 49 (6), 1014-1031.

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