Brand Trustworthiness and Promise-Keeping

Name: Brand Trustworthiness and Promise-Keeping
Creator: Bartsch, F., Zeugner-Roth, K. P., & Katsikeas, C.
Published: 2022
License: https://psychometricscales.com/methodology.html

Perceived Brand Credibility Through Honesty and Delivering on Promises

3 items 2022 α 0.88 Free Bartsch, F., Zeugner-Roth, K. P., & Katsikeas, C.

What it measures

This scale measures how much a consumer believes a brand is honest, dependable, and delivers on what it promises. Bartsch, Zeugner-Roth, and Katsikeas (2022) used the credibility dimension of an established brand authenticity measure to help validate their consumer authenticity seeking (CAS) framework.

Representative items

a brand that will not betray you.
an honest brand.

Citation

Bartsch, Fabian, Katharina Petra Zeugner-Roth, and Constantine Katsikeas (2022), "Consumer Authenticity Seeking: Conceptualization, Measurement, and Contingent Effects," Journal of the Academy of Marketing Science, 50 (2), 296-323.

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