Experiential Fun

What it measures

This scale measures how much fun a person experienced during a recalled activity. Oh and Pham (2022) developed the items from depth interviews about fun experiences and used the scale across two studies as part of a broader theory of consumer fun.

Response Format

Study 2: 5-point scale (not at all (1) to very much so (5)); Study 3: 7-point scale (not at all (1) to very much so (7))

Representative items

• How much fun did you have during the experience?
• Was this a fun-filled experience?

Citation

Oh, Travis Tae and Michel Tuan Pham (2022), "A Liberating-Engagement Theory of Consumer Fun," Journal of Consumer Research, 49 (1), 46-73.

Keywords