Influencer Genuineness Perception

Name: Influencer Genuineness Perception
Creator: Rizzo, G. L. C., Berger, J., De Angelis, M., & Pozharliev, R.
Published: 2023
License: https://psychometricscales.com/methodology.html

Perceived Genuineness of an Influencer as an Actual User of a Product

3 items 2023 α 0.96 Free Rizzo, G. L. C., Berger, J., De Angelis, M., & Pozharliev, R.

What it measures

This scale measures how genuine and real a person believes a social media influencer to be as an actual user of a product they are promoting. Rizzo et al. (2023) used it to test how sensory language in influencer posts shapes perceived authenticity.

Representative items

___ is genuine.
___ is authentic.

Citation

Rizzo, Giovanni Luca Cascio, Jonah Berger, Matteo De Angelis, and Rumen Pozharliev (2023), "How Sensory Language Shapes Influencer's Impact," Journal of Consumer Research, 50 (4), 810-825.

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