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Issue Acceptability Perception

Perceived Acceptability of an Issue
3 items 2022 α 0.93-0.96 Free Seiders, K., Flynn, A. G., & Nenkov, G. Y.
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What it measures

This scale measures how acceptable or wrong a person judges a particular policy issue to be. Seiders, Flynn, and Nenkov (2022) used it repeatedly in a field study spanning two election issues, as well as in a follow-up experiment, to track shifts in issue acceptability around industry persuasion campaigns.

Response Format

7-point semantic differential; stem: "Please rate ___ on the items below:"

Representative items

Citation

Seiders, Kathleen, Andrea Godfrey Flynn, and Gergana Y. Nenkov (2022), "How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses," Journal of Marketing, 86 (2), 126-146.

Keywords

issue attitudepolitical marketingpersuasionpolicy
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