Luxury Brand Functional Essence

Name: Luxury Brand Functional Essence
Creator: Xu, L., & Mehta, R.
Published: 2022
License: https://psychometricscales.com/methodology.html

Perceived Functional and Performance-Based Appeal of a Luxury Brand's Attributes

6 items 2022 α 0.73 to 0.86 across four studies Free Xu, L., & Mehta, R.

What it measures

This scale measures how much a consumer believes a luxury brand's attributes reflect technical performance and sophisticated craftsmanship. Xu and Mehta (2022) developed it as the companion to their emotional-essence measure to study consumer reactions to AI-designed luxury products.

Representative items

innovative
sophisticated
technically advanced

Citation

Xu, Lidan and Ravi Mehta (2022), "Technology Devalues Luxury? Exploring Consumer Responses to AI-Designed Luxury Products," Journal of the Academy of Marketing Science, 50 (6), 1135-1152.

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