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Music Tempo Perception

Perceived Tempo and Liveliness of Music (Allegro)
3 items 2022 α 0.94 Free Hamby, A., & Russell, C.
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What it measures

This scale captures how fast-paced and energetic a person perceives a piece of music to be. Hamby and Russell (2022) used it to characterize background music in TikTok videos as part of a study of young consumers' ambivalent responses to risky products.

Response Format

7-point bipolar scale

Representative items

Citation

Hamby, Anne and Cristel Russell (2022), "How Does Ambivalence Affect Young Consumers' Response to Risky Products?" Journal of the Academy of Marketing Science, 50 (4), 841-863.

Keywords

music tempoTikTokaffectconsumer response
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