Name Appeal

What it measures

This scale measures how much a person likes and is impressed by a given name. Khamitov and Puzakova (2022) used it in a pretest to validate that possessive-style brand names were perceived as more appealing, supporting their broader study of inferred control in brand naming.

Response Format

7-point scale (not at all (1) to very much (7))

Representative items

• How much do you like ___ as a name?
• How appealing do you find ___ as a name?

Citation

Khamitov, Mansur and Marina Puzakova (2022), "Possessive Brand Names in Brand Preferences and Choice: The Role of Inferred Control," Journal of the Academy of Marketing Science, 50 (5), 1032-1051.

Keywords