Positive Body Regard

Name: Positive Body Regard
Creator: Naidu, D., Perkins, A. W., & Howlett, E.
Published: 2023
License: https://psychometricscales.com/methodology.html

Positive Feelings, Attitudes, and Respect Toward One's Own Body

10 items 2023 α 0.94 to 0.96 across eight studies Free Naidu, D., Perkins, A. W., & Howlett, E.

What it measures

This scale measures how much respect, love, and positive regard a person holds for their own body. Naidu, Perkins, and Howlett (2023) used the established Body Appreciation Scale across all eight of their studies examining how advertising portrayals of larger-bodied women affect viewers.

Representative items

I respect my body.
I feel good about my body.
I am comfortable in my body.

Citation

Naidu, Deepika, Andrew W. Perkins, and Elizabeth Howlett (2023), "Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising," Journal of Advertising, 52 (5), 666-687.

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