Post-Recommendation Product Attitude

What it measures

This scale measures how positive a consumer's impressions and intentions are toward a product immediately after receiving a recommendation from a consultant or advisor. D'Angelo and Valsesia (2023) used it in two studies, involving artwork and cookies, to test how combinatory recommendations shape post-recommendation product attitudes.

Response Format

7-point scale (not at all (1) to very much (7))

Representative items

• After hearing this recommendation, how much do you like the ___?
• After hearing this recommendation, how likely are you to try out the ___?

Citation

D'Angelo, Jennifer K. and Francesca Valsesia (2023), "You Should Try These Together: Combinatory Recommendations Signal Expertise and Improve Product Attitudes," Journal of Marketing Research, 60 (1), 155-169.

Keywords