Product Personal Benefits Perception

Name: Product Personal Benefits Perception
Creator: Lee, S., & Winterich, K. P.
Published: 2022
License: https://psychometricscales.com/methodology.html

Perceived Personal Benefit of a Product Relative to Alternatives

3 items 2022 α 0.92 (Study 4, 3-item version); r = .62 (Study 2, 2-item version) Free Lee, S., & Winterich, K. P.

What it measures

This scale captures how much a consumer believes a product offers them greater personal advantages than comparable alternatives. Lee and Winterich (2022) used a shorter two-item version in one study and a longer three-item version in three others to test how price can signal entitlement to purchase.

Representative items

Purchasing this ___ provides personal benefits to me.
This ___ has more benefits compared to similar products.

Citation

Lee, Saerom and Karen Page Winterich (2022), "The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products," Journal of Marketing Research, 59 (6), 1141-1160.

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