This scale measures how satisfying, likeable, and purchase-worthy a consumer finds a product alternative once they know its third-party rating. Davis (2023) used it across several shopping-simulation studies in which participants viewed a rated product and evaluated it before deciding whether to buy.
Davis, Derick F. (2023), "Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments," Journal of Consumer Research, 49 (6), 1074-1094.
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