Social Media Poster Impression

What it measures

This scale measures how favorable a person's overall impression is of someone who wrote a social media post. Valsesia and Diehl (2022) used it across six studies (and further studies in the web appendix) to show how sharing experiential versus material purchases shapes how likable a poster seems.

Response Format

9-point semantic differential; stem varies by item

Representative items

• What is your overall impression of ___?
• How do you feel about ___?

Citation

Valsesia, Francesca and Kristin Diehl (2022), "Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users," Journal of Consumer Research, 49 (3), 430-449.

Keywords