Video Program Enjoyment

Name: Video Program Enjoyment
Creator: Corkindale, D., Neale, M., & Bellman, S.
Published: 2023
License: https://psychometricscales.com/methodology.html

Perceived Entertainment Value and Liking of a Video Program

5 items 2023 α 0.96 Free Corkindale, D., Neale, M., & Bellman, S.

What it measures

This scale measures how entertaining, satisfying, and enjoyable a viewer found a video program. Corkindale, Neale, and Bellman (2023) used it alongside a companion persuasion-knowledge measure to test how visible product placement affected viewers' experience of an informational TV program.

Representative items

entertaining
enjoyable
fun

Citation

Corkindale, David, Michael Neale, and Steven Bellman (2023), "Product Placement and Integrated Marketing Communications Effects on an Informational TV Program," Journal of Advertising, 52 (1), 75-93.

View & search this scale interactively →

Free access to 2329+ psychometric scales at PsychScales