Six items assess a person's overall reaction to an advertisement including positive impression, personal relevance, interest, credibility, appeal, and absence of exaggeration.
De Pelsmacker, P., Decock, B., & Geuens, M. (1998). Advertising characteristics and the attitude toward the ad – A study of 100 likeable TV commercials. Marketing and Research Today, 27(4), 166–179.
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