Seven semantic differential items evaluate a written stimulus—such as an article, pamphlet, or health message—on dimensions including informativeness, credibility, interest, usefulness, excitement, fear, and writing quality.
Menon, G., Block, L. G., & Ramanathan, S. (2002). We're at as much risk as we are led to believe: Effects of message cues on judgments of health risk. Journal of Consumer Research, 28(4), 533–549.
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