A self-report scale measuring the degree to which a person felt easily influenced by an advertisement and experienced difficulty resisting its persuasive message. A full seven-item version and an abbreviated four-item version (items 1–4) are available. Although developed for advertising contexts, the scale can be adapted for other persuasive stimuli such as speeches, lectures, or online content.
Chang, C. (2017). A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects. Journal of Advertising, 46(4), 487–502.
Free access to 2023+ psychometric scales at PsychScales