Acceptance of Sales Offer (Owner's)

AOSOAcceptance of Sales Offer (Owner's)
3 items 2006 α .90 Free Srivastava, J., & Oza, S.

What it measures

A three-item Likert-type scale designed to measure a buyer's perception of the difficulty an owner of a product appears to have had in accepting the terms of the offer to purchase the product.

Response format

7-point scale

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Srivastava, Joydeep and Shweta Oza (2006), “Effect of Response Time on Perceptions of Bargaining Outcomes,” Journal of Consumer Research, 33 (September), 266-272.

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Keywords

#advertising#persuasion
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