A four-item Likert-type scale designed to measure the degree to which a person believes that some specific ads he/she has seen made him/her focus on self and feel singular and special.
Zhang, Jing (2009), “The Effect of Advertising Appeals in Activating Self-Construals: A Case of Bicultural Chinese Generation X Consumers,” Journal of Advertising, 38 (1), 63–81.
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