Involvement of Group in Conversation

IOGIInvolvement of Group in Conversation
4 items 1987 α .85 Free Burgoon, J. K., & Hale, J. L.

What it measures

A four-item likert scale designed to measure the degree to which a person believes that a group of people who have been part of a conversation appeared to be engaged and interested.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .85) was reported in the primary study. Convergent and discriminant validity evidence was provided by the original authors.

Citation

Burgoon, Judee K. and Jerold L. Hale (1987), "Validation and Measurement of the Fundamental Themes of Relational Communication," Communication Monographs, 54 (March), 19-41.

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Keywords

#advertising#involvement#persuasion
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