Involvement with the Reading Task

IWTRThe degree to which a person was cognitively engaged in a task

5 items 2003 α .95 Free Chakravarti, A., & Janiszewski, C.

What it measures

A multiple-item semantic scale designed to measure the degree to which a person was cognitively engaged in a task.

Citation

Chakravarti, Amitav and Chris Janiszewski (2003), “The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations,” Journal of Consumer Research, 30 (September), 244-258.

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