Involvement with the Reading Task

What it measures

A multiple-item semantic scale designed to measure the degree to which a person was cognitively engaged in a task.

Response format

7-point semantic differential

Scale items

• not at all involved / very involved
• not at all interested / very interested
• skimmed it quickly / read it carefully
• paid little attention / paid a lot of attention
• Wang and Lee (2006) used all four items while White and Peloza (2009) used #1, #3, and #4.

Full scale items shown. Always cite the original source when using this scale in research.

Citation

Chakravarti, Amitav and Chris Janiszewski (2003), “The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations,” Journal of Consumer Research, 30 (September), 244-258.

Keywords