Three bipolar items assess how stimulatingly appealing a consumer finds an advertisement, tapping the energising and personally engaging qualities of the ad's affective presentation.
Pham, M. T., & Avnet, T. (2004). Ideals and oughts and the reliance on affect versus substance in persuasion. Journal of Consumer Research, 30(March), 503–518.
Free access to 2023+ psychometric scales at PsychScales