Ten items measure the extent to which a respondent regards the content of an advertisement as meaningful, useful, relevant to their needs, and worthy of attention. A standard stem introduces the items: respondents indicate whether the ad information 'might be...' applicable to them.
Laczniak, R. N., & Muehling, D. D. (1993). Reconsidering the role of attitude-toward-the-ad. Journal of Advertising, 22(4), 85–99.
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