A multiple-item unipolar scale designed to measure the degree to which a person feels that, in general, the advertising in a specific country is pleasing and entertaining.
Soh, Hyeonjin, Leonard N. Reid, and Karen Whitehill King (2009), "Measuring Trust in Advertising: Development and Validation of the ADTRUST Scale," Journal of Advertising, 38 (2), 83-103.
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