A multiple-item unipolar scale designed to measure the degree to which a person believes that, in general, the advertising in a specific country is truthful and accurate.
7-point Likert (1=strongly disagree, 7=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Internal consistency (alpha = .96) was reported in the primary study. Convergent and discriminant validity evidence was provided by the original authors.
Soh, Hyeonjin, Leonard N. Reid, and Karen Whitehill King (2009), "Measuring Trust in Advertising: Development and Validation of the ADTRUST Scale," Journal of Advertising, 38 (2), 83-103.
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